Privacy Policy
Last updated: July 28, 2026
Lily & Harry London operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a high-quality shopping experience (the “Services”). Lily & Harry London is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Depending on how you interact with the Services, we may collect or process the following categories of personal information:
Contact details, including your name, address, billing address, shipping address, telephone number, and email address.
Financial information, including credit and debit card numbers, payment card information, transaction details, and other payment information.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the items you view, add to your shopping cart or wishlist, purchase, return, exchange, or cancel.
Communications with us, including the information you provide when communicating with us, such as when submitting a customer service request.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information about how you interact with the Services.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from you, when you create an account, visit or use the Services, or otherwise provide us with your personal information.
Automatically through the Services, including through your device and through the use of cookies and similar technologies.
From our service providers, when we engage them to provide certain technologies or services.
From our partners or other third parties.
How We Use Your Personal Information
Providing, personalising, and improving the Services. We use your personal information to provide the Services to you, process payments, fulfil orders, save your preferences, send notifications, process purchases, returns, and exchanges, and create a personalised shopping experience.
Marketing and advertising. We use your personal information for marketing and advertising purposes, such as sending you marketing and promotional communications by email, SMS, or post and showing you online advertisements.
Security and fraud prevention. We use your personal information to authenticate your account, ensure a secure shopping experience, and detect and investigate potentially fraudulent or illegal activity.
Communicating with you. We use your personal information to provide customer support and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable laws or respond to legal requests.
Disclosure of Personal Information
Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:
To Shopify, suppliers, and other third parties that perform services on our behalf.
To business and marketing partners for the provision of marketing services.
When you instruct us to disclose certain information to third parties or consent to such disclosure.
To our affiliates or within our corporate group.
In connection with a business transaction, such as a merger or bankruptcy, or to comply with legal obligations.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services. More information about how Shopify uses your personal information can be found in Shopify’s Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights through Shopify’s Privacy Portal.
Third-Party Websites and Links
The Services may contain links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security practices of such websites or platforms.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.
Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable. How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account or comply with legal obligations.
Your Rights and Choices
Depending on where you live, you may have the following rights regarding your personal information:
Right of access. You may have the right to request access to the personal information we hold about you.
Right to deletion. You may have the right to request the deletion of your personal information.
Right to correction. You may have the right to request the correction of inaccurate personal information.
Right to data portability. You may have the right to receive a copy of your personal information and request that it be transferred to a third party.
Managing communication preferences. You can unsubscribe from promotional emails at any time by using the unsubscribe option provided in our emails.
If you are located in the European Economic Area, you may also exercise the following rights:
Right to object to processing and restrict processing. You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent.
You can exercise these rights by contacting us using the contact details provided below. More information about how Shopify uses your personal information can be found at https://privacy.shopify.com/en.
Complaints
If you have a complaint about how we process your personal information, please contact us using the contact details provided below. You also have the right to lodge a complaint with your local data protection authority.
International Data Transfers
Please note that we may transfer, store, and process your personal information outside the country in which you live. Where we transfer your personal information outside the European Economic Area, we rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will publish the revised Privacy Policy on this website and update the “Last updated” date accordingly.